Creative Promotion Idea from Oobar Butler on Viceland

As a lecturer, I'm always looking for new ideas to include in my classes when I teach. One of my most recent finds was an amazing video shown on Viceland UK's Instagram and Facebook page.

Oobah Butler, a freelance writer, created a video post called 'The Time I Faked My Way to the Top of Paris Fashion Week'. He took on the persona of the creative director of little known brand 'Georgio Peviani' and worked his way into Paris Fashion Week. The promotional tactics on display here are some of the best I have ever seen and the video at the link below is a must-see for any fashion student. The phrase 'fake it till you make it' has never been more apt.

Take a look here to see the video.

Georgio Peviani's website: https://www.georgiopeviani.com/

To see more by Oobah butler, take a look at his cargo collective page here.